Opposing any new technology is inevitable" Shekhar Mennon on the delay in digitisation

Bar & Bench July 9 2012

On June 20, 2012, the Information and Broadcasting Ministry decided to extend the deadline to digitise TVs in all four metros from July 1, 2012 to October 31, 2012. The Ministry stated that an assessment of ground realities had revealed that only 25% of TV viewing houses had installed set top boxes. Bar & Bench spoke to Shekhar Mennon, founder of Medialexicon and an industry veteran, on what this move means for the Indian TV industry, what customers can expect from digitisation and why has digitisation been met with such . . .

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