Nishith Desai, Platinum, JSA lead on BARCTAM new Meterology Data JV

BARC India, a joint industry body of the broadcasters, advertising agencies and the advertisers, has formed a 51:49 joint venture company with TAM Media Research, a joint venture between Kantar Media Research and Nielsen.

Nishith Desai Associates acted for BARC with a team led by Partner Gowree Gokhale and Head of International Commercial Law Practice Huzefa Tavawalla along with Senior Associate Kartik Maheshwari and Associate Aishwarya H.

Platinum Partners acted for Kantar with a team led by Delhi Partner Karam Daulet Singh . . .