BARC India, a joint industry body of the broadcasters, advertising agencies and the advertisers, has formed a 51:49 joint venture company with TAM Media Research, a joint venture between Kantar Media Research and Nielsen..Nishith Desai Associates acted for BARC with a team led by Partner Gowree Gokhale and Head of International Commercial Law Practice Huzefa Tavawalla along with Senior Associate Kartik Maheshwari and Associate Aishwarya H..Platinum Partners acted for Kantar with a team led by Delhi Partner Karam Daulet Singh..J. Sagar Associates advised Nielsen and the team included Partner Sandeep Mehta, Senior Associate Arup Pereira and Associate Ashrafi Ginwalla..This JV will manage the panel meters of both the agencies and provide the raw viewership data to BARC India..BARC India sample size will now increase from present 22,000 meters to 34,000. BARC India will thus become the only provider of TV viewership data, reports ET.
BARC India, a joint industry body of the broadcasters, advertising agencies and the advertisers, has formed a 51:49 joint venture company with TAM Media Research, a joint venture between Kantar Media Research and Nielsen..Nishith Desai Associates acted for BARC with a team led by Partner Gowree Gokhale and Head of International Commercial Law Practice Huzefa Tavawalla along with Senior Associate Kartik Maheshwari and Associate Aishwarya H..Platinum Partners acted for Kantar with a team led by Delhi Partner Karam Daulet Singh..J. Sagar Associates advised Nielsen and the team included Partner Sandeep Mehta, Senior Associate Arup Pereira and Associate Ashrafi Ginwalla..This JV will manage the panel meters of both the agencies and provide the raw viewership data to BARC India..BARC India sample size will now increase from present 22,000 meters to 34,000. BARC India will thus become the only provider of TV viewership data, reports ET.