Would an idli sold by popular restaurant chain Murugan idlis or a dosa sold by Saravana Bhavan be viewed as "branded" good for tax purposes? Can an "unbranded" cake sold by a bakery be viewed in the same way that a trademarked "McVeggie" burger is treated when it comes to taxation?
Chocko Choza, a bakery selling premium confectioneries, cakes etc. with an outlet in Coimbatore, is the latest to weigh in on these questions, by joining a fray of parties challenging the State tax authority's interpretation of "branded" goods under Section 2 (9) of the Tamil Nadu Value Added Tax Act, 2006 (Choco Choza v. Sales Tax Officer).