The Mathikere International Laa Kalleej memes page, created in August last year, is dedicated to life at the completely fictional Mathikere International Laa Kalleej (MILK) situated in the Bangalore suburb of Mathikere. In this e-mail interview with Bar & Bench, the administrators behind the MILK meme page share their reasons for joining MILK, the MILK uprising and the placement scenario at their temple of learning.