Unbxd, a cloud-based product discovery platform for e-commerce firms, has raised $12.5 million in a Series C funding round led by Eight Roads Ventures, the investment arm of Fidelity International..Infosys Ltd co-founder Kris Gopalakrishnan, along with existing investors IDG Ventures, Inventus Capital Partners and Nirvana Ventures also participated in the round..Rajaram Legal advised Unbxd and the team was led by Partners Archana Rajaram and Priyadarshini Sherchan along with Aparna Borkar..Cyril Amarchand Mangaldas acted for investors with a team led by Partner Maheshwari Sundaresh and Sharada Ramachandra..The funds raised will be invested in enhancing Unbxd’s proprietary Intelligence Engine, which captures and processes more than 50 shopper data signals to power personalized search, navigation and product recommendations on e-commerce sites..Unbxd will also open new offices to be closer to its customers in Chicago and New York, reported ET.
Unbxd, a cloud-based product discovery platform for e-commerce firms, has raised $12.5 million in a Series C funding round led by Eight Roads Ventures, the investment arm of Fidelity International..Infosys Ltd co-founder Kris Gopalakrishnan, along with existing investors IDG Ventures, Inventus Capital Partners and Nirvana Ventures also participated in the round..Rajaram Legal advised Unbxd and the team was led by Partners Archana Rajaram and Priyadarshini Sherchan along with Aparna Borkar..Cyril Amarchand Mangaldas acted for investors with a team led by Partner Maheshwari Sundaresh and Sharada Ramachandra..The funds raised will be invested in enhancing Unbxd’s proprietary Intelligence Engine, which captures and processes more than 50 shopper data signals to power personalized search, navigation and product recommendations on e-commerce sites..Unbxd will also open new offices to be closer to its customers in Chicago and New York, reported ET.