Fashionandyoucom raises 40 million Indus and Amarchand advise

Fashionandyou.com, an online shopping portal site has raised $40 million (Rs. 200 crore) in its second round of funding, led by Norwest Venture Partners and Intel Capital. The other participants in the fundraising included Sequoia Capital India and Nokia Growth..IndusLaw advised the company and the founders with a team led by Partner Avimukt Dar along with Senior Associate Manish Gaurav..Amarchand Mangaldas advised the lead investors with a team led by Partner Reeba Chacko along with Senior Associate Samheeta Rao..According to VCCircle, this is one of the biggest investments in the Indian e-commerce space. In December 2010, the online fashion portal had raised $8 million from Sequoia Capital India. This takes the total amount of private capital to $50 million for the company, co-founded by former Yahoo! India sales director Pearl Uppal and Harish Bahl, founder and chairman of the Smile Group..The proceeds will be used for acquisitions and starting new business categories, as well as accelerating growth in existing categories and geographies, the company has said in a statement..Recently, Daily Deal site, Dealsandyou.com had raised $17 million (Rs 84.11 crore) in its second round of funding. The investment was led by Mayfield Fund and Norwest Venture Partners. The other investors included Nokia Growth Partners and Intel Capital. Dealsandyou.com is the sister site of Fashionandyou.com.IndusLaw advised the company while Economic Laws Practice advised the lead investors..Fashionandyou.com partners with high fashion and luxury brands across fashion apparel, designer wear, accessories, footwear, watches, jewellery, fragrances and home décor segments, among others, and holds private sales events for renowned Indian and global brands where prices are slashed up to 80 per cent..The company employs around 450 people, operating across its offices and distribution centres in Gurgaon, Mumbai & Bangalore.