Eversheds advises Beatles to go eat the Apple and play iTunes

The AM Law has reported of the Beatles selling its entire music collection to Apple Inc. This sellout will enable Apple to sell the Beatles legendary collection on the popular iTunes. iTunes started off ten years ago and is the most popular website for downloading music at a fraction of the original price..Eversheds (UK) represented Apple Corps i.e. the Beatles, with a team led by Partner Nick Valner along with Senior Associate Neil Mohring. Valner has previously advised the Beatles, when they contracted a licensing agreement with MTV Networks to create a video game based on the Beatles called the Beatles: Rock Band video game..EMI (the Beatles band’s record label company) used an in-house team led by John Ray in Los Angeles and General Counsel Kyla Mullins in London..Apple Inc. was advised by in-house Associate General Counsel Kevin Saul..Apple has through a press release exhilarated their showcasing the Beatles, by describing it as the most influential and beloved rock band in the history being finally made available on iTunes. It’s got quotes from Sir Paul McCartney, Ringo and Late John Lennon’s wife Yoko Ono Lennon..Steve Jobs, Apple’s CEO stated, “We love the Beatles and are honoured and thrilled to welcome them to iTunes. It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago”..Initially Steve Jobs had battled out with the Beatles using “Apple Corps”, as the name “Apple” of their company misrepresented Apple of iTunes. Apple Corps was started by the Beatles group, to run the groups own affairs..(picture source: Reuters)