Amarchand BMR and DLA lead on GrunerJahrs acquisition of Networkplay

German-based Gruner + Jahr, the publishing division of European media giant Bertelsmann AG has acquired majority stake from Webchutney in Networkplay, a company engaged in digital ad networks..Amarchand Mangaldas acted as domestic legal counsel for Gruner + Jahr. The Amarchand team was led by Partner Jatin Aneja along with Principal Associate Vidyut Gulati and Associate Varun Nair..The Hamburg office of DLA Piper advised Gruner + Jahr with Partner Benjamin Parmeswaran..BMR advisors advised Capital 18 and Webchutney with a team led by Director Shivani Nagpaul..According to VCCircle, Gruner + Jahr has acquired 70 per cent in the deal and the venture capital investor has exited as a part of the latest transaction..Networkplay was started in 2008 by digital advertising agency Webchutney and was funded by Capital 18, the venture capital arm of the Network18 group. Networkplay is one of India’s fastest growing digital ad networks with a leading presence on the Internet, mobile and DTH platforms and partnerships with advertisers and publishers..Gruner + Jahr is one of the world’s leading media groups and its Electronic Media Sales (EMS) division is a leader in the digital advertising space in Europe. With over 300 magazines and 150 websites in more than 30 countries, Gruner + Jahr is a market leader in many segments.