ITC agrees to alter disparaging advertisement against Tropicana

Ashutosh Gambhir April 10 2018

ITC Limited has submitted before the Delhi High Court that it would alter its advertisement for the promotion of its newly launched juice brand 'BNatural', and remove allegedly disparaging references to PepsiCo's Tropicana.

The submission was made yesterday during the hearing of the plea filed by PepsiCo India Holdings Pvt. Ltd. through J Sagar Associates seeking injunction against the advertisement campaign launched by ITC Limited.

ITC had published several advertisements prior to a promotional . . .

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