Google, Yahoo, Microsoft to “auto-block” pre-natal sex-determination ads and searches

In an effort to curb online pre-natal sex determination, Google, Yahoo! Inc. and Microsoft Corp. have agreed to implement the technique of “auto block” to ensure that advertisements and searches relating to pre-natal sex determination are blocked.

In a PIL that was filed by one Sabu Mathew George, a Bench of Justices Dipak Misra and C Nagappan, directed the three respondent companies to ensure that the auto-block mechanism is implemented within a reasonable time. Interestingly, the court has referred to . . .

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