Bombay High Court recognises ITC’s ‘Aashirvaad’ as a well-known trademark

Shruti Mahajan December 6 2018
Amit Shah

The Bombay High Court on Monday recognized ITC’s 'Aashirvaad' and its trade dress as well-known trademarks.

The Single Judge Bench of Justice SJ Kathawalla imposed costs on the defendant for using ITC’s trademark, and directed for the material bearing the impugned trademark/trade dress to be destroyed within a stipulated period of time.

The case pertained to the trade dress used by ITC for its Atta/Flour products. It was submitted by ITC that it had . . .

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