"Mirroring" is the act or technique of increasing our "likeness" to the object or person facing us. Anyone interested in, or as having tasted any amount of success in, professional growth would have used the technique at least once at work.
It is unnecessary to produce the large list of global top Sales Gurus who swear by "mirroring" to increase rapport with their hot leads. If you've done it, you know.
The story, however, does not only end at Mirroring. There's a wider underlying framework to it. It is to do with the fact that, anyone putting themselves on the market for their skills or product, is served an opportunity. The opportunity lies in going problem-first instead of solution-first on the trading floor. Heading a business or a professional practice is our shot of a lifetime at understanding the people. Professionals miss it, very often.
We thought it worth speaking to leaders who have successfully implemented this art form. General Counsel, fund partners, business heads have been talking to us at Lawfinity Solutions. We're diving deeper into the growth track that they took going from solution-first to problem-first styles. They are walking us through the values and theories they swear by in their organizational management journey. Specifically, they are giving us a preview into what it takes to put yourself in the shoes of a business owner. Without having started the business.
The Dealmaker's Theorem - a humble project by Lawfinity Solutions - is the only fitting lead up to our fifth year anniversary. It deigns to help private practice lawyers, legal tech specialists and others try on the shoes of those who are good at getting into others' shoes. We announce fresh episodes on our LinkedIn and YouTube channels.
General Counsel form a large part of the guest list on this series. Come to think of it, is there a more stark example of a complete paradigm shift as a professional?
'Risk' can very well be a replaceable term for 'business'. And the literal job of a lawyer, in its most elementary and crude form, is to flag and resist risk. So first, as lawyers by training, General Counsel are in a counter-intuitive role as business heads. Second, while they take a seat in the boardroom, at the end of the day they are employees. While staying a professional risk-flagger and an employee, how does one travel from taking on a tactical role to that of an entrepreneurial decision maker? I feel, that's a case study worth the time of anyone serious about commercial relationships.
This is why we launched the initiative off with scheduling conversations with General Counsel in the topically relevant agrichem, agritech and energy sectors. Find on our YouTube a teaser of our July conversations with UPL General Counsel Rohit Kumar, WayCool General Counsel Kiran Gupta R and Sprng Energy General Counsel Shashank Kumar.
We also speak to business decision makers, other than General Counsel, who helm the expansion of commercial relationships. Interestingly, here we learnt quite a bit about their journey in understanding the lawyer as a professional, in addition to their other alliances.
Our YouTube and Spotify episodes are shorter conversations, but do follow us on our professional social media networks and watch our columns for more insights.
Go watch this short teaser on the Lawfinity Solutions YouTube channel.
Full episodes out weekly starting 14 July 2023.