Cricketer Yuvraj Singh has entered into a collaboration with Alfinity Studios for the launch of a new range of healthy indulgent snacks, Twiddles.
As one of the few Indian sports personalities actively investing in high-quality healthcare ventures, Yuvraj’s role extends beyond endorsement; as he has also taken on the position of shareholder in Alfinity Studios.
Trust Legal advised Yuvraj Singh on this collaboration.
On this partnership, Trust Legal Partner Petal Chandhok remarked,
“Yuvraj Singh’s foray into healthy indulgent snacking marks a significant step in his journey of combining sports, health, and entrepreneurship. It has been a privilege to advise him on this remarkable endeavor.”
Renowned for his contributions both on and off the field, Yuvraj Singh strengthens his commitment to the healthcare sector by venturing into the healthy snacking category through this innovative initiative.
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