The Board of Control for Cricket in India (BCCI) has successfully concluded the auction of TV and Digital Media rights for international and domestic matches of the Indian Cricket Team for September 2023 to March 2028 cycle.

The media rights have been acquired by Viacom18 Media Private Limited for a cumulative figure of ₹5,963 crores.

Argus Partners advised BCCI on this auction.

The transaction team was led by Adity Chaudhury (Partner) and also consisted of Tushar Oberoy, Mahima Zamindar, Navya Pathak, Maladi Pranay and Tanu Kankariya (Associates).

Commenting on the auction, BCCI President, Roger Binny said,

“The recent BCCI e-auction has unequivocally demonstrated the vigour of cricket in India. The remarkable journey of Indian cricket, its meteoric rise on the global sporting arena, owes its success to the unwavering trust that people have vested in the BCCI leadership and its dedicated workforce. With the staunch support and collaboration of every stakeholder within our cricketing ecosystem, I am confident that we will continue to propel the brand BCCI to uncharted territories on the global sports stage."

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