Zee Entertainment has acquired Odia general entertainment channel Sarthak TV, owned by Sarthak Entertainment for 118 crore ($18 million)..Luthra & Luthra Law Offices acted for Zee with a team led by with a team led by Partner Deepak THM along with Associates Vivek Pareek, Vidushi Gupta and Varun Natarajan..Khaitan & Co acted for Sarthak TV with a team led by Associate Partner Mehul Shah, Senior Associate Vivek Sriram and Associate Aayush Misra..With this acquisition, Zee strengthens its regional offering with the objective of growing rapidly in Odisha. Sarthak TV airs highly a mix of reality and non-fiction shows besides fiction programming..The other regional channels from the Zee bouquet are Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh, reports ET.
Zee Entertainment has acquired Odia general entertainment channel Sarthak TV, owned by Sarthak Entertainment for 118 crore ($18 million)..Luthra & Luthra Law Offices acted for Zee with a team led by with a team led by Partner Deepak THM along with Associates Vivek Pareek, Vidushi Gupta and Varun Natarajan..Khaitan & Co acted for Sarthak TV with a team led by Associate Partner Mehul Shah, Senior Associate Vivek Sriram and Associate Aayush Misra..With this acquisition, Zee strengthens its regional offering with the objective of growing rapidly in Odisha. Sarthak TV airs highly a mix of reality and non-fiction shows besides fiction programming..The other regional channels from the Zee bouquet are Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh, reports ET.
