FMCG player Emami has acquired ayurvedic hair and scalp care brand ‘Kesh King’ from Himachal Pradesh-based SBS Biotech for Rs. 1,651 crore through a slump sale making it one of the largest acquisitions in personal care segment..Khaitan & Co acted for Emami with a team led by Partners Haigreve Khaitan, along with Associate Partner Surbhi Kejriwal and Senior Associate Abhishek Thanvi..Khaitan Partner Adheesh Nargolkar advised on IP related issues while Executive Director Dinesh Agarwal advised on indirect tax aspect..Shardul Amarchand Mangaldas & Co advised the sellers with a team led by Partners Jatin Aneja and Anubhuti Agarwal along with Principal Associate Siddhartha Sen..Partner Dev Robinson and Associate Madhur Chopra advised on IP aspects of the transaction..The acquisition will include brand portfolio of ayurvedic medicinal oil, herbal shampoo and conditioner and ayurvedic capsules along with its respective formulations and all related assets, rights and liabilities including working capital, reports VCCircle..Kesh King is owned by Sanjeev Juneja, the promoter of SBS Biotech, founded in 1997 and manufactures pharmaceutical and ayurvedic products.
FMCG player Emami has acquired ayurvedic hair and scalp care brand ‘Kesh King’ from Himachal Pradesh-based SBS Biotech for Rs. 1,651 crore through a slump sale making it one of the largest acquisitions in personal care segment..Khaitan & Co acted for Emami with a team led by Partners Haigreve Khaitan, along with Associate Partner Surbhi Kejriwal and Senior Associate Abhishek Thanvi..Khaitan Partner Adheesh Nargolkar advised on IP related issues while Executive Director Dinesh Agarwal advised on indirect tax aspect..Shardul Amarchand Mangaldas & Co advised the sellers with a team led by Partners Jatin Aneja and Anubhuti Agarwal along with Principal Associate Siddhartha Sen..Partner Dev Robinson and Associate Madhur Chopra advised on IP aspects of the transaction..The acquisition will include brand portfolio of ayurvedic medicinal oil, herbal shampoo and conditioner and ayurvedic capsules along with its respective formulations and all related assets, rights and liabilities including working capital, reports VCCircle..Kesh King is owned by Sanjeev Juneja, the promoter of SBS Biotech, founded in 1997 and manufactures pharmaceutical and ayurvedic products.
