India’s major Business Process Outsourcing Company Genpact has acquired US-based media and business research firm EmPower Research for an undisclosed amount..AZB & Partners advised EmPower Research with a team led by Partner Srinath Dasari along with Associates Deepayan Das and Ananthram Ganesh..J. Sagar Associates advised Genpact with a team led by Partners Shivpriya Nanda and Trisheet Chatterjee along with Associate Zain Pandit while Wiggin and Dana LLP acted as International legal counsel for Genpact with Associate Ann Mathews..ET reports, this acquisition will add significant expertise and intellectual property to Genpact’s Smart Decision Services business, comprising analytics, research, re-engineering and risk management services..According to VCCircle, EmPower Research provides a comprehensive range of services including social and traditional media monitoring and measurement, event impact research, brand tracking and data management. Its clients include some of the largest pharmaceutical companies, PR agencies, technology firms and consumer packaged goods (CPG) companies in the world. EmPower Research has approximately 360 employees based in Bangalore, New York, Cincinnati, New Jersey, San Francisco and London..Genpact had earlier this year acquired Headstrong Corporation, an IT consulting and services company, for a cash consideration of $550 million. The company had also taken over California-based Cloud company Akritiv Technologies for an undisclosed amount.
