US-based Starbucks has entered into a joint venture agreement with Tata Global Beverages for opening and operating Starbucks Cafes in India..The 50:50 joint venture, named TATA Starbucks Limited, will own and operate Starbucks cafes which will be branded as Starbucks Coffee “A Tata Alliance.”.Luthra & Luthra Law Offices advised Tata with a team led by Managing Partner Rajiv Luthra and Mumbai Partner Deepak THM along with Associates Sanjana Chindalia, Vaibhav Kakkar and Aditya Periwal. Partner Gayatri Roy along with Senior Associate Nirupam Lodha advised on the intellectual property issues..Starbucks was mostly represented by its in-house team led by Deputy General Counsel Paul Mutty. Amarchand Mangaldas also advised Starbucks on some of the aspects with a team led by Senior Partner Pallavi Shroff..The new JV company will have an initial investment of Rs. 400 crore and plans to launch 50 stores in cities such as Delhi and Mumbai, with the first one scheduled to open in August this year..The formal launch of the retail foray into India comes a year after the two firms formed an alliance to source and roast coffee for the US chain..In a separate sourcing and roasting agreement between Starbucks Coffee Company and Tata Coffee Limited, Tata Coffee Limited will roast coffee to supply TATA Starbucks Limited, and to export to Starbucks Coffee Company..The companies have also agreed to jointly leverage assets and innovation to offer a premium tea product branded Tata Tazo, according to the press release..Starbucks has more than 17,000 stores around the globe and the company is the premier roaster and retailer of specialty coffee in the world..The decision by Starbucks to go ahead with a local partner comes at the time when India has just opened up FDI up to 100 per cent in single-brand retailing.
US-based Starbucks has entered into a joint venture agreement with Tata Global Beverages for opening and operating Starbucks Cafes in India..The 50:50 joint venture, named TATA Starbucks Limited, will own and operate Starbucks cafes which will be branded as Starbucks Coffee “A Tata Alliance.”.Luthra & Luthra Law Offices advised Tata with a team led by Managing Partner Rajiv Luthra and Mumbai Partner Deepak THM along with Associates Sanjana Chindalia, Vaibhav Kakkar and Aditya Periwal. Partner Gayatri Roy along with Senior Associate Nirupam Lodha advised on the intellectual property issues..Starbucks was mostly represented by its in-house team led by Deputy General Counsel Paul Mutty. Amarchand Mangaldas also advised Starbucks on some of the aspects with a team led by Senior Partner Pallavi Shroff..The new JV company will have an initial investment of Rs. 400 crore and plans to launch 50 stores in cities such as Delhi and Mumbai, with the first one scheduled to open in August this year..The formal launch of the retail foray into India comes a year after the two firms formed an alliance to source and roast coffee for the US chain..In a separate sourcing and roasting agreement between Starbucks Coffee Company and Tata Coffee Limited, Tata Coffee Limited will roast coffee to supply TATA Starbucks Limited, and to export to Starbucks Coffee Company..The companies have also agreed to jointly leverage assets and innovation to offer a premium tea product branded Tata Tazo, according to the press release..Starbucks has more than 17,000 stores around the globe and the company is the premier roaster and retailer of specialty coffee in the world..The decision by Starbucks to go ahead with a local partner comes at the time when India has just opened up FDI up to 100 per cent in single-brand retailing.
