The Mumbai offices of AZB & Partners have advised General Mills India, the wholly-owned subsidiary of American Fortune 500 company, General Mills. The AZB team, led by Partner Kalpana Merchant, helped General Mills India to set up a franchise agreement for their Haagen-Dazs ice cream cafe in India. However, a marketing mistake on the part of General Mills has led to accusations of discrimination and racism against the Haagen-Dazs brand.